HelloFresh – What’s new!

What makes a customer show loyalty to a brand? How can a company make the user experience exciting, interactive, surprising and personalised? This was the challenge given to lucky Chapter 9 students this week. HelloFresh, one of the world’s leading meal kit companies, asked for the help of our young minds to think differently and reimagine the HelloFresh box and its delivery experience for their customers. HelloFresh enjoys millions of customers who get to choose from a wide range of recipes to get fresh ingredients delivered to cook delicious meals at home.

The Chapter 9 students explored multiple ideas focused on exploring how families could be encouraged to eat healthily and show loyalty. Teams of students worked to research the company and explore the current user experience. The ideas were them presented in a written report and an in-person team presentation given live to representatives of Hello Fresh. Some teams even created lingos and advertising campaigns. The Liverpool College students’ winning idea was superb – a collaboration with Duolingo to encourage families to try cuisine from around the world. This idea has now gone to HelloFresh headquarters where we eagerly await news if the idea is rolled out to its customers.

Mrs Doran

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